Olfiction was founded by perfumer Pia Long and creative director Nick Gilbert in 2016. We have lived fragrance for most of our lives. We are passionate about inspiring people. We want everyone to enjoy scents, to enjoy their sense of smell, and to learn more about the world of fragrance. 

 

We spent decades working behind-the-scenes for well-known brands and suppliers, building a shared and complementary set of skills and knowledge in almost every aspect of the fragrance trade. We share a similar background and pragmatic approach to problem solving. 

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Between us, we have experience in:

• Perfumery

• Fragrance Development

• Retail

• Wholesale

• Training

• Education

• Marketing

• Copywriting

• Journalism

• Interviewing

• Quality Control

• Manufacturing

• Concept Development

• Creative Direction

 

Since 2016, we have:

• Created several original fine fragrances for brands and startups.

• Developed best-selling scents for home fragrance brands, contract manufacturers and cosmetics ranges.

• Provided fundamental instructional design and content during the creation of a global training academy for a leading FMCG group.

• Trained retail teams around the globe on behalf of brands and distributors.

• Acted as spokespeople and provided expertise at press events.

• Written descriptive copy and evocative stories for hundreds of fragrances. 

• Helped raw material manufacturers find the story to sell their new ingredients.

• Developed dozens of demo formulas for raw material producers.

• Delivered countless hours of workshops and lectures for educational and academic institutions.