Olfiction are a privately owned fragrance house and consultancy, founded by perfumer Pia Long and creative director, Nick Gilbert in 2016, after spending decades working for well-known brands and suppliers. Olfiction’s multi-award winning team members form a fragrance trade powerhouse whose skills supply the vital secret ingredient for many large and small businesses alike. Telling stories through fragrance and about fragrance is what we do.

We have over 30 years of combined experience with fragrance.

At Olfiction, we have lived fragrance for decades – smelled, memorised and observed thousands of perfumes and products; worked in environments that allowed us to learn raw materials, hone our creative instincts, and develop a deep understanding of how shoppers think; what makes someone fall in love with a scent. We know how to educate fragrance sales teams and how to refine fragranced product ranges to meet the needs of your target market. We’re up on the latest trends and can help you create a strong product range. We love to tell stories about your brand – stories that enhance your message in just the right way.

Perfume itself is a form of communication. What stories shall we create together?

Want to work with us? We provide creative perfumery, consultancy, training, and marketing support for fragrance suppliers, contract manufacturers, brands, retailers and fragrance industry organisations. Check out the services section to learn more about what we offer, and when you’re ready, contact us with details of your project and let’s see if we can help!

Pia Long, Director

Creative perfumer, writer; cosmetics & fragrance industry veteran, British Society of Perfumers council member

Nick Gilbert, Director

Fragrance evaluator, copywriter, and trainer



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