Olfiction

A Unique Fragrance House

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Fragrance Development

Fragrance Development

We are experienced in all areas of fragrance development, from developing a good fragrance brief to bespoke perfumery – and in establishing the right odour profiles to fit seamlessly into your brand.

We have our own laboratory to create fragrances for your projects ourselves (fine fragrance, candles, diffusers, luxury body products…), or we will work with one of our trusted fragrance supply houses and perfumers to develop exactly the fragrances your project needs. Which route we take depends on your requirements.

Fragrance development

We manage the fragrance development process right from the briefing stage to evaluating submissions and guiding towards finalised formulation. This includes:

  • Feedback to perfumer / evaluator of changes to make to fragrance
  • Understanding how to provide a commercial or niche angle
  • Managing the submission library

Fragrance brief development

We assess your fragrance concept and help you create a thorough brief for new development, including:

  • Creative direction
  • Storytelling where relevant
  • Suggested materials and effects
  • Limitations or expectations of fragrance compound
  • Target cost
  • Visual direction
  • Brand and project background

Range evaluation

We conduct a comprehensive olfactory overview of your product range – identifying potential for improvement, variation and gaps in your lineup, as well as areas of over-representation. We produce an olfactive mapping of the range, with fragrances categorised into families with main accords and facets identified – providing you with a clear picture of your fragrance offering. We also suggest fragrance concepts and scents for future new product development.

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Our Blog & Portfolio

Read More >

Fragrance Under Threat – and why it matters

Olfiction Perfumer Pia Long’s open letter to the perfume industry – a rallying call to…


Olfiction launches competition for Black owned beauty and fragrance brands

An initiative led by our trainee perfumer Ezra-Lloyd Jackson alongside Olunife Ofomata of Sweeter Juice…


Ford unveils fragrance for all-electric Mach-E GT

Olfiction perfumer Pia Long was commissioned by Ford to create a fragrance to celebrate the…

Contact Us

We’d love to hear from you. To get in touch, please email us at info@olfiction.com

When sending in a query about working together, be sure to include some information about your existing business. If you are starting up, tell us where you are in your business plan and when you intend to launch.

O L F I C T I O N
/ɒlˈfɪkʃ(ə)n/

© 2021 Olfiction. All rights reserved. Olfiction is a limited company registered in England and Wales. Registration no. 10294075. 16 Media Village, Liscombe Park, Soulbury, Leighton Buzzard, LU7 0JL.

    • Home
    • About
    • Services
      • Creative Perfumery
      • Consultancy
      • Copywriting & Storytelling
      • Fragrance Development
      • Fragrance Training
    • Portfolio & Blog