We live fragrance and have over 30 years of industry experience between us. We help fragrance suppliers, brands, retailers and fragrance companies of all kinds keep their competitive edge. Let us help your business stay ahead.
We specialise in fragrance communication, fragrance market intelligence, refining existing ranges and creative direction of new products.
We understand that our industry sometimes requires discretion. If you need us to help you behind the scenes, we are experienced at providing support and content for clients who need it to feel like part of their own brand and organisation. We can offer gap support if your own training or marketing teams are short-staffed or have a big project on.
Some brands and individuals approach us for a small project (a single retail training session or a press release, for example); others have us on a retainer and use the services their business needs each month; in some cases we’ll take a new fragrance project from concept to market and provide relevant assistance along the way.
We have an extensive fragrance industry network across the entire value chain from supply side to regulatory, manufacture, PR and distribution which means you can use Olfiction as a one stop shop for all of your fragrance projects – if we can’t help you, we will know someone who can.
Our services include:
- Branding advice
- New product development (road-mapping, project management, range design)
- Range evaluation
- Fragrance development
- Trend reports and forecasting
- Social media content creation, training and guidance
- Fragrance training, instructional design and training documentation
- Public speaking
- Editorial content
Contact us to discuss your needs – we look forward to hearing from you!