fragrance trends consultancyOur combined expertise is uniquely broad – we have experience in every segment of the industry: supply, fragrance manufacture, contract manufacture, distribution & wholesale, sales, retail, training, marketing & PR, social media, content production & editorial. If you are starting something new; stuck on a project; need a fresh pair of eyes (or a nose) on something fragrance related, it’s best to bring us in early and take advantage of the way in which we are able to look at fragrances, brands, customers and projects. You could save yourself time, money and a lot of headache down the line. Working on something new and exciting? We don’t have a crystal ball, but we do have well-honed instincts on what has worked before (and crucially: what hasn’t). Rather than just researching trends like many other companies, we are are up-to-date on the upcoming trends because we are active on the current fragrance scene in and out of the lab.


You might need general advice, or an audit of your needs. We love to help in every way we can and are experienced problem-solvers – identifying areas of improvement in your processes and internal systems, recommending solutions and suggesting next steps.

Trend reports and fragrance trend forecasts

We have been working with fragrance from the 80s to the present day and have a thorough understanding of trends and how consumers actually shop for fragrances. We have access to fashion trend forecasts and fragrance market intelligence. Want to predict which of the current trends are going to be big next year or the year after that? Tell us your requirements – we create trend forecasts and presentations for internal and external audiences.