Pia and Nick from Olfiction Ltd (and of Love to Smell YouTube channel) will be at Esxence 2017. It’s a well-known fact that Nick is obsessed with flamingos but we understand that the organisers of this important trade show in the annual fragrance calendar have not featured one in their graphics just for him. […]
Fashion Beauty Monitor – the destination for fashion and beauty intelligence – has compiled a list of 10 UK fragrance influencers they reckon you should know and Olfiction founders Nick Gilbert and Pia Long are both featured. Nick’s career started in fragrance retail and quickly moved into social media, blogging, marketing and fragrance evaluation. He […]
When Penhaligon’s wanted to create an online version of their “Fragrance Profiling” service, they came to us for our insight on how face-to-face retail consultations work and asked us to adapt our expertise to an online setting.
According to MyMarketInsight: Twitter in August was a good month for fragrance, and Miller Harris with their Lumière Dorée EDP completely outperformed any competitor on Twitter.
Pia Long, co-founder of Olfiction, has had an exciting year interviewing perfumers, evaluators and scientists for her monthly column in Perfumer & Flavorist magazine (Allured Business Media, USA).
Portraits is Penhaligon’s latest collection of fragrances, which tells the tale of a fictional aristocratic family that thrives on drama and scandal. Set in the Victorian era to play on the heritage of the brand, the tongue-in-cheek branding is matched with twists on classic fragrances.
We were invited to talk about translating scent into words and vice versa a the Free Word Centre this summer, among a panel of experts from fields related to the fascinating topic of cross modal translation.