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Stories Through Scent

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Penhaligon’s Online Profiling Tool

2 November 2016 by wpolfiction

When Penhaligon’s wanted to create an online version of their “Fragrance Profiling” service, they came to us for our insight on how face-to-face retail consultations work and asked us to adapt our expertise to an online setting. [Read more…]

Filed Under: Fragrance Knowledge, Market Insight, Retail Insight, Training Tagged With: fragrance selection tool, online fragrance sales tool, Penhaligon's

Penhaligon’s Portraits Instagram Adventure

30 September 2016 by wpolfiction

Portraits is Penhaligon’s latest collection of fragrances, which tells the tale of a fictional aristocratic family that thrives on drama and scandal. Set in the Victorian era to play on the heritage of the brand, the tongue-in-cheek branding is matched with twists on classic fragrances. [Read more…]

Filed Under: Copywriting, Creative, Social, Story Tagged With: Creative, Instagram, Penhaligon's, Social Media, Storytelling

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© 2024 Olfiction. All rights reserved. Olfiction is a limited company registered in England and Wales. Registration no. 10294075. 16 Media Village, Liscombe Park, Soulbury, Leighton Buzzard, LU7 0JL.

    • Home
    • About
    • Services
      • Creative Perfumery
      • Consultancy
      • Copywriting & Storytelling
      • Fragrance Development
      • Fragrance Training
    • Portfolio & Blog
      • Fragrances for the Skin
      • Home Fragrance
      • Blog