Extraordinarily polarising, tuberose can be seen as something of a ‘Marmite’ ingredient within perfumery, with some people adoring the heady sensuality it can lend to a fragrance while others profess to loathe it. Robert Piguet’s Fracas is probably the most widely known tuberose perfume. Fracas originally launched in 1948, featuring an overdose of tuberose amidst a veritable explosion of white flowers such as jasmine, gardenia, white narcissus and lily of the valley. A true icon, the provocative trail Fracas blazed had long been neglected, with cleaner, quieter trends shying away from this ‘harlot’ of the floral world.
Fashion Beauty Monitor – the destination for fashion and beauty intelligence – has compiled a list of 10 UK fragrance influencers they reckon you should know and Olfiction founders Nick Gilbert and Pia Long are both featured.
Nick’s career started in fragrance retail and quickly moved into social media, blogging, marketing and fragrance evaluation. He was called the “most knowledgeable person on fine fragrance I’ve met” by a renowned UK R&D perfumer.
Pia first fell in love with fragrance during her after school part-time beauty counter job in the 80s. Since then she has worked across almost the whole value chain: fashion, distribution, training management, new product development, quality control, journalism and perfumery.
When Penhaligon’s wanted to create an online version of their “Fragrance Profiling” service, they came to us for our insight on how face-to-face retail consultations work and asked us to adapt our expertise to an online setting. [Read more…]
Pia Long, co-founder of Olfiction, has had an exciting year interviewing perfumers, evaluators and scientists for her monthly column in Perfumer & Flavorist magazine (Allured Business Media, USA). [Read more…]