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Fashion Beauty Monitor lists both Olfiction founders as top 10 UK fragrance influencers

15 March 2017 by wpolfiction

Fashion Beauty Monitor – the destination for fashion and beauty intelligence – has compiled a list of 10 UK fragrance influencers they reckon you should know and Olfiction founders Nick Gilbert and Pia Long are both featured.

Nick Gilbert FBM

Nick’s career started in fragrance retail and quickly moved into social media, blogging, marketing and fragrance evaluation. He was called the “most knowledgeable person on fine fragrance I’ve met” by a renowned UK R&D perfumer.

Pia Long FBM

Pia first fell in love with fragrance during her after school part-time beauty counter job in the 80s. Since then she has worked across almost the whole value chain: fashion, distribution, training management, new product development, quality control, journalism and perfumery.

Click here to read the Fashion Beauty Monitor article.

Filed Under: Market Insight, Olfiction news, Social Tagged With: beauty, fashion, news, PR

Miller Harris Social Media Activation

31 October 2016 by wpolfiction

According to MyMarketInsight:

Twitter in August was a good month for fragrance, and Miller Harris with their Lumière Dorée EDP completely outperformed any competitor on Twitter.

[Read more…]

Filed Under: Copywriting, Fragrance Knowledge, Social Tagged With: fragrance communication, Miller Harris, Social Media

Penhaligon’s Portraits Instagram Adventure

30 September 2016 by wpolfiction

Portraits is Penhaligon’s latest collection of fragrances, which tells the tale of a fictional aristocratic family that thrives on drama and scandal. Set in the Victorian era to play on the heritage of the brand, the tongue-in-cheek branding is matched with twists on classic fragrances. [Read more…]

Filed Under: Copywriting, Creative, Social, Story Tagged With: Creative, Instagram, Penhaligon's, Social Media, Storytelling

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    • Home
    • About
    • Services
      • Creative Perfumery
      • Consultancy
      • Copywriting & Storytelling
      • Fragrance Development
      • Fragrance Training
    • Portfolio & Blog
      • Fragrances for the Skin
      • Home Fragrance
      • Blog