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Stories Through Scent

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Perfumery Trends: Tuberose in 2017

31 October 2017 by wpolfiction

Extraordinarily polarising, tuberose can be seen as something of a ‘Marmite’ ingredient within perfumery, with some people adoring the heady sensuality it can lend to a fragrance while others profess to loathe it. Robert Piguet’s Fracas is probably the most widely known tuberose perfume. Fracas originally launched in 1948, featuring an overdose of tuberose amidst a veritable explosion of white flowers such as jasmine, gardenia, white narcissus and lily of the valley. A true icon, the provocative trail Fracas blazed had long been neglected, with cleaner, quieter trends shying away from this ‘harlot’ of the floral world.

[Read more…]

Filed Under: Market Insight, Perfume Trends

Fashion Beauty Monitor lists both Olfiction founders as top 10 UK fragrance influencers

15 March 2017 by wpolfiction

Fashion Beauty Monitor – the destination for fashion and beauty intelligence – has compiled a list of 10 UK fragrance influencers they reckon you should know and Olfiction founders Nick Gilbert and Pia Long are both featured.

Nick Gilbert FBM

Nick’s career started in fragrance retail and quickly moved into social media, blogging, marketing and fragrance evaluation. He was called the “most knowledgeable person on fine fragrance I’ve met” by a renowned UK R&D perfumer.

Pia Long FBM

Pia first fell in love with fragrance during her after school part-time beauty counter job in the 80s. Since then she has worked across almost the whole value chain: fashion, distribution, training management, new product development, quality control, journalism and perfumery.

Click here to read the Fashion Beauty Monitor article.

Filed Under: Market Insight, Olfiction news, Social Tagged With: beauty, fashion, news, PR

Penhaligon’s Online Profiling Tool

2 November 2016 by wpolfiction

When Penhaligon’s wanted to create an online version of their “Fragrance Profiling” service, they came to us for our insight on how face-to-face retail consultations work and asked us to adapt our expertise to an online setting. [Read more…]

Filed Under: Fragrance Knowledge, Market Insight, Retail Insight, Training Tagged With: fragrance selection tool, online fragrance sales tool, Penhaligon's

The Juice – Inside Fragrance

24 October 2016 by wpolfiction

Pia Long, co-founder of Olfiction, has had an exciting year interviewing perfumers, evaluators and scientists for her monthly column in Perfumer & Flavorist magazine (Allured Business Media, USA). [Read more…]

Filed Under: Journalism, Market Insight Tagged With: Perfumer & Flavorist

O L F I C T I O N
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    • Home
    • About
    • Services
      • Creative Perfumery
      • Consultancy
      • Copywriting & Storytelling
      • Fragrance Development
      • Fragrance Training
    • Portfolio & Blog
      • Fragrances for the Skin
      • Home Fragrance
      • Blog